15/50 Personalities: Chad Willis – Founder of Plus Brand Industries

 

Introduction

Chad Willis, the visionary entrepreneur behind Plus Brand Industries and All-Scratch Technology, is pioneering a new era of sustainable living with innovative solutions that revolutionize how we interact with consumer goods. Starting with a focus on sports nutrition, his journey has evolved into creating groundbreaking technologies designed to reduce waste and promote a healthier lifestyle. All-Scratch Technology, one of Willis’ standout innovations, allows consumers to personalize beverage packaging without disposable markers, ultimately reducing waste while enhancing convenience.

In this post, we’ll dive into Chad Willis’ journey—how his entrepreneurial spirit, passion for sustainability, and commitment to family have led him to develop products that are set to change the way we think about packaging, consumption, and environmental responsibility.

Background & Bio

Chad Willis’ entrepreneurial instincts were shaped early in life. Before founding Plus Brand Industries, Willis honed his business acumen in the financial services industry, where he founded and grew a portfolio lending marketing firm that was later acquired by Wells Fargo. His career trajectory, however, wasn’t defined solely by the corporate world. A long-standing passion for fitness and wellness led him to start a gym, and it was this experience that eventually sparked his innovation within the consumer goods space.

Willis’ journey into creating environmentally sustainable products began from a deeply personal place. His dedication to health and wellness extended beyond fitness, eventually translating into a desire to reduce the waste associated with everyday products. This drive led to the creation of All-Scratch Technology, a solution that allows users to easily personalize drink containers, avoiding the need for disposable markers and contributing to a more sustainable way of living.

Founding Plus Brand Industries

Plus Brand Industries was founded with the goal of promoting a healthier, more sustainable lifestyle through innovative products. Initially focused on sports nutrition, the company quickly pivoted to bottled water, recognizing the potential for improvement in an already saturated market. With the launch of Agua Plus in 2019, the brand quickly found success, and this marked the beginning of a series of innovations aimed at reducing waste.

All-Scratch Technology emerged shortly thereafter. This proprietary solution enables consumers to personalize their beverage containers, whether plastic, aluminum, or glass, without the need for disposable markers or additional tools. By providing users with the ability to scratch their name or other identifying marks onto their drink containers, All-Scratch helps reduce waste, saving millions of bottles from being discarded due to ownership confusion.

Awards & Recognitions

Chad Willis’ entrepreneurial journey is still in its early stages, but his innovations have already garnered significant attention. All-Scratch Technology, in particular, has been recognized for its potential to disrupt the consumer goods packaging industry by offering a simple yet effective solution to waste reduction.

Though the company is still in the process of a national rollout, Plus Brand Industries has already gained traction in the market, with the technology quickly becoming a sought-after addition to beverage packaging. As the company grows, it continues to attract both attention and investment, marking Chad Willis as a forward-thinking leader in the sustainability space.

Vision for Plus Brand Industries: Sustainability and Health

Chad Willis’ vision for Plus Brand Industries is clear—he seeks to build a lasting legacy that combines innovation, health, and environmental responsibility. At the heart of the company’s mission is a dedication to reducing waste, particularly within the bottled water market, which generates a staggering amount of plastic waste each year. Plus Brand’s innovative solutions, such as All-Scratch Technology, are designed to give consumers more control over their purchasing decisions, enabling them to make choices that are not only healthier for them but also better for the environment.

Beyond the company’s product offerings, Willis’ philosophy reflects his holistic approach to life, which centers around work, fitness, family, and health. This balance shapes every aspect of Plus Brand Industries’ strategy and success, ensuring that the company remains grounded in its mission to improve the world for future generations.

Leadership & Entrepreneurship

Chad Willis’ entrepreneurial journey is defined by resilience, creativity, and a relentless drive to solve problems. His ability to turn obstacles into opportunities has been the key to his success, and it is this mindset that continues to propel Plus Brand Industries forward. From the financial services industry to fitness and, now, sustainable consumer products, Willis has consistently identified gaps in the market and developed innovative solutions to fill them.

In addition to his role at Plus Brand, Willis is a firm believer in the importance of health and wellness, which has become a cornerstone of his leadership approach. His passion for fitness is not only evident in the company’s offerings but also in the way he balances his entrepreneurial pursuits with personal well-being. Willis’ commitment to this balance is reflected in the culture of his company, which prioritizes the health of both employees and the environment.

Corporate Leadership & Recognition

Chad Willis’ leadership style is rooted in authenticity, innovation, and social responsibility. He leads by example, emphasizing the importance of creating a company culture that values not only profitability but also the health and well-being of its community. As a result, Plus Brand Industries is not just a business—it’s a movement toward a more sustainable and health-conscious world.

Willis’ entrepreneurial success can also be attributed to his ability to build strong networks and collaborate with like-minded innovators. As he continues to expand Plus Brand’s reach, he remains dedicated to sharing his knowledge and insights with others in the sustainability and wellness spaces, ensuring that his work has a lasting impact on both the industry and society as a whole.

Corporate Philosophy and Social Responsibility

At the core of Chad Willis’ philosophy is the idea of creating products that not only serve the consumer but also serve the planet. Plus Brand Industries, through initiatives like All-Scratch Technology, is redefining how we think about consumer goods by offering practical, sustainable solutions that don’t compromise on quality or convenience. Willis is committed to creating a future where businesses can thrive while also prioritizing social and environmental responsibility.

For Chad Willis, the journey is just beginning. As Plus Brand Industries prepares for its national rollout and looks toward future innovations, Willis remains focused on his core mission: to inspire others to embrace a healthier, more sustainable lifestyle while making a positive impact on the environment.

Through his work with Plus Brand Industries and All-Scratch Technology, Chad Willis exemplifies the power of innovation, entrepreneurship, and a commitment to a better future. His story is one of passion, resilience, and dedication to making the world a better place—one sustainable product at a time.